Optimize images shopify6/28/2023 ![]() images that live in your CSS code should be PNG (this will include logos and banners). the key is that any image in your HTML on Shopify should be a JPEG when possible (this will include product images). PNG is higher-quality whereas JPEG is smaller (and therefore loads faster). There are two primary image formats for Shopify: PNG and JPEG. If you can tap in to the keywords potential customers are searching - and your image is high-quality and eye-catching - you just successfully directed traffic to your website. what do you expect your customers to search in order to find products like yours? try a tag formula like “-.jpg”. think of what Google image searches you want to appear in.įor example: you sell customized stationery. but once your image is on your Shopify page - it needs to have a descriptive and clear image name. You may have a folder full of product images with names like “IMG_43892.jpg”. when we say site loading speed we are talking about a metric you can control. don’t worry - if someone’s at grandma’s house on a hotspot trying to shop: they’re going to be aware of potentially slow internet. Yes! you want to aim for the lowest number of seconds you can using a tester like the Speed Boostr tool we talked about. how can there be one consistent speed? don’t people have varying internet speeds? Studies show that customers want e-commerce sites (online stores) to load writhing two seconds. but remember: every second of load time will drop your conversion. you’ll have to do a balancing act of content vs. ![]() there isn’t one hard and fast rule of how fast a website should load. but you can use a tool like Speed Boostr to check your time. plenty of other factors can affect your conversion. How do you know if you’re losing customers over loading time? it’s not easy. love that for you!Ĭontent that claps for your brand 6 tips to ensure Shopify images are optimized test your page speed you converted a regular shmegular browser into a customer. in the context of this blog - your conversion is how many people came to your website to check it out and then actually bought something. the one we discuss the most here is conversion. there are specific metrics that are most commonly used for ecomm businesses. ![]() ![]()
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